Portfolio—Aviation: Branding & ebook bundle.

An Office With A View is a self-initiated project, which will result in an ebook series for aspiring flight attendants around the globe. It will be a valuable introduction to the aviation industry, the lifestyle that accompanies the profession, work ethics as well as study tips to equip students with the necessary confidence to be successful at the beginning and during their career in the skies.

The ebooks promote the development into a self-confident, team oriented yet autonomous individual—the flight attendant mindset is key, not the ability to recite ready-made solutions. Additionally, the reader will immediately come into contact with common aviation terminology to quickly build up their new vocabulary and learn how to create useful habits for the recruitment phase, ground school and, ultimately, the work on board.

The branding has been inspired by the notion of the aeroplane as the flight attendant's office. A mobile office taking its inhabitants to different places each day. However, the word "office" inclines, that there is more to the profession than the travelling aspect. Within it lies great responsibility for safety and security, often for hundreds of passengers at a time. Therefore the window also represents a glimpse behind the scenes of one of the most versatile and underestimated jobs in the world.

The logotype may be displayed with three windows or reduced to one, depending on the available space.

PROJECT TYPE

Flight Attendant eBooks

STATUS

In Progress

SKILLS

Branding/Writing/Layout